Strategy to Sell Your Home
but HURRY! The home selling market is
changing rapidly! Nearly 1/2 of our recent sales have come from
buyers who are not working with an agent. They report that they
are looking on Realtor.com, studying homes with interior photos, driving
the neighborhood, taking a flyer from the tube on the sign in front
of the home and then making an appointment with our owners to see the
home. Don't miss the opportunity to use Realtor.com as your best
selling tool. Your home can only
be seen on Realtor.com after you have listed with a real estate broker.
So even if you are not really anxious to sell your property through
a buyer's agent, you must get on Realtor.com. We can list your
property with a low buyer's agent commission and you can change the
commission to a higher rate when you are ready and at any time.
See what your
buyer will see on Realtor.com: go to Realtor.com, put in a search criteria
that matches your home and see what the competition to your home looks
like. Notice how many homes do not have interior photos!
According to the multiple listing service, only 30% of the listings
have more than 1 photo. Yet, buyers report they don't spend time
looking at listings without interior photos. You must hurry and
advertise your home on Realtor.com because obviously there are a lot
of homes that are not being marketed properly!
The Perfect Selling Strategy
People ask me, What is the perfect selling strategy to market
my home? My answer, Cover all of your bases.
That means getting into the multiple listing services, advertise
as a For Sale By Owner and most important, keep your costs down
so that when an offer comes in, you can actually sell the home
without losing your profit by paying high commissions. So, I developed
a plan that helps you do just that.
It is important to add the multiple listing service to your strategy
AND stay a For Sale By Owner. There are only 4 types
of buyers in the marketplace: 2 come from agents and 2 look for
you as a For Sale By Owner. The 2 types of buyers
that come from agents are usually first time buyers and out-of-area
re-locators. The 2 types of buyers that look for you without an
agent are the local house changers and the investor. If you are
marketing as a For Sale By Owner only, you are only attracting
the first half of the buyer market and if you list
with an exclusive agent agreement, you are then only attracting
the other half. Thats why it is important that you have
all areas of the market covered. And, it makes sense that if you
have your home marketed with all buyers in mind, that if there
is a buyer for your home, you will find them.
With Poncher Realty of Arizona, you are able to accomplish both
advertising strategies, thus covering your bases while
saving yourself thousands. It is really a no-brainer! Being listed
in the Multiple Listing Services (listing with an agent) has always
been the #1 way to get your house sold that is why the term agents
protected is often used by For Sale By Owners to attract
agents and their buyers. Unfortunately, the public has rarely
had the option of marketing their property on their own and being
listed with an agent at the same time. Traditional agencies prohibit
this type of real estate (called an open listing) with their broker
rules. I have eliminated those rules by opening my own company,
allowing you to have a profitable and innovative, yet proven way
to sell your home.
Why agents dont come to your house with their buyers
when you are a For Sale By Owner?
The first half of my career as a real estate professional, I was
an agent and then the manager of the largest For Sale By Owner
franchise in the country, right here in Arizona. We helped thousands
of people market their homes. I had a passion for that business.
In my career with that company, I met the leading Re/Max agent
in Roswell and Alpharetta and was offered a partnership with her.
She handled all the listings and I handled all of the buyers.
In the course of our 5 year partnership, we still remained number
one from our office for our area.
My intent as an exclusive buyers agent was to show all of
my old clients homes from my other company. It never happened.
Looking for properties to show my buyer, I would go to the multiple
listing service and pull the listings that fit their criteria.
I then mapped the listings and courtesy-called the owners to tell
them when I would be showing the home. Then I went and showed
the listings to my buyer client. I did not have time to look thru
the newspaper, or even drive the neighborhoods before hand to
see if there were any For Sale By Owners to show my client. The
truth is, there were so many houses in the MLS, that my clients
would almost always find something in that list to buy and there
was no need to look at other properties.
When we would run across a home that was a For Sale By Owner that
had a sign out, we would pull over and call the home. If the owner
was not home, I would leave a message and then ask them to call
me as soon as they got home so that we could see the house. Sometimes
they would call, unfortunately most of the time it was when we
were already in another area with houses to see and owners that
had already been called and told when we would be there. Rarely
did we have time to go back to the For Sale By Owner and more
importantly, with very few exceptions, most of my clients purchased
a home they had seen from the MLS.
The other problem that an agent faces when they are attempting
to show a For Sale By Owner, is their own client. Many agents
have not had their client sign a Buyers Agency Agreement,
wherein they get paid no matter what house their client buys.
They are afraid that their client, who has legal rights not to
pay the agent, will go behind their back and buy the For Sale
By Owner house that they showed them and not pay them for their
I think that the concept of For Sale By Owners offering agents
protected is great. It just doesnt work as well as
listing your home in the MLS. With the MLS, an agent knows that
they are going to get paid because the listing agent has a binding
agreement with the seller wherein the commission was set.
The Bottom Line
In todays market, the MLS still holds the power to get a
home sold. Most likely that power will fade in the future with
new technology becoming available to the public. We have already
seen a shift in power due to the internet, but for now, the bottom
line is, as long as buyers agents who only search the MLS
to find homes are successful (at no cost to their buyer client),
the MLS will reign supreme as the best search tool for anyone
who purchases a home.
We hope that you are able to sell your home as a For Sale By Owner,
even while using our program, but to be seriously
on the market, we know that you will need the MLS and all of its
internet exposure incorporated into your marketing strategy. Thanks
for letting me share my insights on the real estate industry with
you. I really love what I do and I hope that it shows
Rhonda Duffy, Legendary Broker of Duffy Realty and creator of
the marketing system used by Poncher Realty of Arizona.