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What Makes Us Different
Agents Who Have Sold Our Listings
Expert Buyers Agents
Licensed Franchise Opportunities
Poncher Realty Savings Network
"...just do it, you won't regret it." Mike & Janet Henwood, Arizona
"Thank you, this is the future of real estate." James Smith, Marietta
"It was a pleasure and extremely refreshing to finally meet a real
estate agent of your caliber." Lori Boatman, Marietta
Strategy to Sell Your Home
but HURRY! The home selling market is
changing rapidly! Nearly 1/2 of our recent sales have come from
buyers who are not working with an agent. They report that they
are looking on Realtor.com, studying homes with interior photos, driving
the neighborhood, taking a flyer from the tube on the sign in front
of the home and then making an appointment with our owners to see the
home. Don't miss the opportunity to use Realtor.com as your best
selling tool. Your home can only
be seen on Realtor.com after you have listed with a real estate broker.
So even if you are not really anxious to sell your property through
a buyer's agent, you must get on Realtor.com. We can list your
property with a low buyer's agent commission and you can change the
commission to a higher rate when you are ready and at any time.
See what your
buyer will see on Realtor.com: go to Realtor.com, put in a search criteria
that matches your home and see what the competition to your home looks
like. Notice how many homes do not have interior photos!
According to the multiple listing service, only 30% of the listings
have more than 1 photo. Yet, buyers report they don't spend time
looking at listings without interior photos. You must hurry and
advertise your home on Realtor.com because obviously there are a lot
of homes that are not being marketed properly!
The Perfect Selling
People ask me, What is the perfect selling strategy to market my home?
My answer, Cover all of your bases. That means getting into the multiple
listing services, advertise as a For Sale By Owner and most important,
keep your costs down so that when an offer comes in, you can actually
sell the home without losing your profit by paying high commissions.
So, I developed a plan that helps you do just that.
It is important to add the multiple listing service to your strategy
AND stay a For Sale By Owner. There are only 4 types of buyers in
the marketplace: 2 come from agents and 2 look for you as a For Sale
By Owner. The 2 types of buyers that come from agents are usually first
time buyers and out-of-area re-locators. The 2 types of buyers that
look for you without an agent are the local house changers and the investor.
If you are marketing as a For Sale By Owner only, you are only attracting
the first half of the buyer market and if you list with an exclusive
agent agreement, you are then only attracting the other half. Thats
why it is important that you have all areas of the market covered. And,
it makes sense that if you have your home marketed with all buyers in
mind, that if there is a buyer for your home, you will find them.
With Poncher Realty of Arizona, you are able to accomplish both advertising
strategies, thus covering your bases while saving yourself thousands.
It is really a no-brainer! Being listed in the Multiple Listing Services
(listing with an agent) has always been the #1 way to get your house
sold that is why the term agents protected is often used by For Sale
By Owners to attract agents and their buyers. Unfortunately, the public
has rarely had the option of marketing their property on their own and
being listed with an agent at the same time. Traditional agencies prohibit
this type of real estate (called an open listing) with their broker
rules. I have eliminated those rules by opening my own company, allowing
you to have a profitable and innovative, yet proven way to sell your
Why agents dont come to your house with their buyers when you
are a For Sale By Owner?
The first half of my career as a real estate professional, I was an
agent and then the manager of the largest For Sale By Owner franchise
in the country, right here in Arizona. We helped thousands of people
market their homes. I had a passion for that business.
In my career with that company, I met the leading Re/Max agent in Roswell
and Alpharetta and was offered a partnership with her. She handled all
the listings and I handled all of the buyers. In the course of our 5
year partnership, we still remained number one from our office for our
My intent as an exclusive buyers agent was to show all of my old clients
homes from my other company. It never happened. Looking for properties
to show my buyer, I would go to the multiple listing service and pull
the listings that fit their criteria. I then mapped the listings and
courtesy-called the owners to tell them when I would be showing the
home. Then I went and showed the listings to my buyer client. I did
not have time to look thru the newspaper, or even drive the neighborhoods
before hand to see if there were any For Sale By Owners to show my client.
The truth is, there were so many houses in the MLS, that my clients
would almost always find something in that list to buy and there was
no need to look at other properties.
When we would run across a home that was a For Sale By Owner that had
a sign out, we would pull over and call the home. If the owner was not
home, I would leave a message and then ask them to call me as soon as
they got home so that we could see the house. Sometimes they would call,
unfortunately most of the time it was when we were already in another
area with houses to see and owners that had already been called and
told when we would be there. Rarely did we have time to go back to the
For Sale By Owner and more importantly, with very few exceptions, most
of my clients purchased a home they had seen from the MLS.
The other problem that an agent faces when they are attempting to show
a For Sale By Owner, is their own client. Many agents have not had their
client sign a Buyers Agency Agreement, wherein they get paid no matter
what house their client buys. They are afraid that their client, who
has legal rights not to pay the agent, will go behind their back and
buy the For Sale By Owner house that they showed them and not pay them
for their time.
I think that the concept of For Sale By Owners offering agents protected
is great. It just doesnt work as well as listing your home in the MLS.
With the MLS, an agent knows that they are going to get paid because
the listing agent has a binding agreement with the seller wherein the
commission was set.
The Bottom Line
In todays market, the MLS still holds the power to get a home sold.
Most likely that power will fade in the future with new technology becoming
available to the public. We have already seen a shift in power due to
the internet, but for now, the bottom line is, as long as buyers agents
who only search the MLS to find homes are successful (at no cost to
their buyer client), the MLS will reign supreme as the best search tool
for anyone who purchases a home.
We hope that you are able to sell your home as a For Sale By Owner,
even while using our program, but to be seriously on the market, we
know that you will need the MLS and all of its internet exposure incorporated
into your marketing strategy. Thanks for letting me share my insights
on the real estate industry with you. I really love what I do and I
hope that it shows
Rhonda Duffy, Legendary Broker of Duffy Realty and creator of
the marketing system used by Poncher Realty of Arizona.